About Us

Irreverent is not just a brand; we are a force fueled by passion, precision, and 60 years of combined Jiu Jitsu experience. At the core of Irreverent beats the heart of true Jiu Jitsu enthusiasts, bonded by a love for the art and united in our devotion to the community. Born from the crucible of relentless training and fierce competition, we are forged in sweat and fortitude. We breathe Jiu Jitsu, embodying the spirit of discipline and respect both on and off the mats. Irreverent embodies the spirit of Jiu Jitsu in every stitch, every design, and every thread. Our mission is simple: to outfit athletes like you with gear that exudes power, style, and a nod to tradition. Embrace the artistry of combat fashion that pays homage to our community, our craft, and the relentless pursuit of greatness.  Irreverent – rewriting the rules of style and strength as we redefine what it means to be truly unstoppable.